web 2.0

Is this the first fully open source future of web animation and possible flash killer? Well, if you've got a few hundred hours and a lot a patience it is. Either way, you know where you saw it first.

Phorm is an open advertising exchange and proprietary ad serving technology that "uses anonymised ISP data to deliver the right ad to the right person at the right time and the right number of times i.e. it gives consumers advertising that's tailored to their interests with irrelevant ads replaced in the process." Got it? And they go on to say, that the technology behind it takes consumer privacy protection to a new level by not storing any personally identifiable information, IP addresses or information on user browsing behaviour. Maybe this could be the first contender to the Google AdSense monopoly. Maybe not.

Adobe goes Google Docs. Welcome to the future.