water conservation

Trying to impart the idea that our planet has a serious water shortage is a real challenge. It's most especially difficult to convince those of us that have hot and cold running water day and night that we really need to conserve this precious resource. A new exhibition at the Z33 Gallery in Belgium aims to bring the message home using creative installations from artists and designers discussing cultural attitudes towards water and the many ways in which it is used and often abused. The show's title '1% Water' relates to the fact that while 70% of our planet's s...