greenwashing

Jonasrisen at the always interesting Greenline does a wonderful job of collecting the most obvious and awful greenwashing ads in the architectural press, starting with the most egregious of them all, the hippie ad for LG Eden countertops. He writes:

"Advertising has an especially important role in presenting the idea of sustainability. Used properly, it can educate and activate the public to make the better decision for themselves and the world around them. Used ineffectively, advertising can ...