greenwash watch

That's "Families Organized to Represent the Coal Economy", saying that coal is "now clean and green with new technologies." Their mission: "to be a unified voice in support of Pennsylvania coal, the families and businesses whose livelihoods depend upon it and the importance of a healthy coal industry to our regional, state and national economies."

Dennis at the Greenwash Brigade says that it's time there were transparent standards "that can compare business practices within sectors (and potentially across sectors...

Jonasrisen at the always interesting Greenline does a wonderful job of collecting the most obvious and awful greenwashing ads in the architectural press, starting with the most egregious of them all, the hippie ad for LG Eden countertops. He writes:

"Advertising has an especially important role in presenting the idea of sustainability. Used properly, it can educate and activate the public to make the better decision for themselves and the world around them. Used ineffectively, advertising can ...