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Interface sells carpet to the tune of $1,100,000,000 each year. That is just one reason why the business world listens up when Ray Anderson speaks. Ray describes his ecological awakening as “a spear in the chest,” a wound he has used to both his company’s advantage, and the planet’s. Giving rebirth to 133 million pounds of carpet is just the beginning. Anderson and his design teams are hard at work studying nature’s delicate technologies—like the sticky feet of geckos—to make products better, cleaner, and more beautiful. Here, the founder of Interface share his insights on biomimicry, right-brain thinking, cradle-to-cradle design, and our innate “biophilia.” :...

Ray Anderson started his company, Interface, back in the 1970s to make carpet. Like any business man, he wanted to shake up the market and make a healthy profit, which he’s done, and Interface now has 17 manufacturing locations on four continents. But this is not business as usual. Not anymore. Since having a sustainability epiphany, as he calls it, Ray has starting steering Interface toward one hell of a goal: zero negative effects on the planetary ecosystem by the year 2020, a goal he admits no corporation has yet reached. TreeHugger has long found inspiration in Interface’s elegant design solutions—products li...