analytics

YouTube is announcing a new feature called "Insight," which gives video creators a way to see where there video is being watched (there's a cool map of the world with countries that light up) and when (is your video a Monday-morning-at-the-office-hit?)

From the NY Times coverage:

...YouTube executives suggest that marketers can use the tools in several ways. A movie studio might run several versions of a trailer to see what is catching on where, and if a humorous spot is catching fire in Texas, might start running that trailer as a TV ad in the state.

A political campaign could test spots of a candidate discussing the environment or the economy; if an environmental spot is popular in Pennsylvania, that might help decide what the candidate stumps about there.