Complaints Against Greenwashing Quadruple in the UK

The UK-based Advertising Standards Authority (ASA) is a body that regulates truthfulness in advertising. We’ve already seen the authority step in to a number of disputes regarding sustainability claims – including banning a deceptive Lexus ad; a greenwashing campaign for conventional cotton, and claims from Ryanair that aviation accounted for only 2% of global greenhouse emissions. But it’s not just corporations that the ASA has on their toes – it also ...