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SolesUnited by Crocs: A Step in the Right Direction
we mulled over the notion of whether colourful Crocs footwear might be the Birkenstocks for a new generation. Many respondents argued that without containing recycled content or at least a way of recycling the worn-out shoes they couldn’t be considered ‘green.’
Earlier this year Crocs seemed to have taken steps, if you will, to address these issues. Their new line of SolesUnited are made with grounded up old crocs. The new styles have 20% of this recycled content. Going one further Crocs plan, for 2008, to develop partnerships with shipping companies and worldwide non-profit organisations,...
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