Product Service Systems: Japan's Cat Cafés

We love product service systems, where you borrow or rent instead of own. On April Fools Day we showed Puppy The World, a PPS where one can rent a dog; Now we present Neko JaLaLa, or the Cat Café. You don't get to rent the cat, but you get to join them for tea while catz loll around. After all, cats are like tribbles; rubbing them makes you feel good. It is only in the morning that you pay with your skin. One customer says "When it comes to having cats, it's a burden. I work and I don't have the time to take care of them in a responsible manner," but thinks cat-gazing ...