Earthrace Launches Attempt to Break Circumnavigation Record

Earthrace, billed as "the world's fastest, coolest and greenest powerboat" launches today, seeking to break the world record for circumnavigation in a power boat. Over two years have passed since Earthrace announced their intention to break the record in "one of the most eco-friendly boats ever made". Two years during which even the mainstream experienced intense sensitization to green issues. Will this newly informed public still be enthralled by the excitement of seeing green technology pushed to its limits, or will the question be: "is that the flatten-the-rainforest biodiesel or the take-food-from...