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Electricity Overload Leads to Bad Energy Saving Decisions

Do you suffer from "electricity overload"? We don't mean the number of plugs crowding your outlets. We mean the short circuit in your brain when you try to figure out: Do you save energy by turning lights off for only a few minutes? Which takes more energy: leaving air conditioning on all day or cooling your house after you come home at night? What is a watt? Do I pay twice as much for an appliance running on 240V as one on 120V?